At some point, the goals that used to drive you start feeling like someone else's checklist. You're successful by every external measure - and yet you wake up some mornings genuinely unsure where you're headed, or whether the direction you're going still reflects who you've become.
Maybe you're wondering whether to push for that promotion and what it would actually cost you. Maybe you're looking around but the timing feels wrong. Or maybe there's a version of your life that has nothing to do with your job title - and you're not quite ready to say it out loud yet.
Coaching creates the space to reconnect with what actually matters to you — so you can move forward with clarity, not just momentum.
Maybe you're wondering whether to push for that promotion and what it would actually cost you. Maybe you're looking around but the timing feels wrong. Or maybe there's a version of your life that has nothing to do with your job title - and you're not quite ready to say it out loud yet.
Coaching creates the space to reconnect with what actually matters to you — so you can move forward with clarity, not just momentum.
🏅 ICF PCC | 🎓 PhD · MBA | ⏱ 500+ hours | 🌍 EN · ES · RU
Trusted by senior professionals from Revolut, SolarisBank, Mars Wrigley, and leading tech and fintech companies across Europe
Does any of this sound familiar?
- You work hard - and by every external measure, it's paying off. But at the end of the day, something still feels missing, and you can't quite put your finger on what.
- You oscillate between "I need to push harder" and "why am I even pushing at all" - sometimes within the same afternoon.
- The uncertainty is exhausting. Not because you're failing - you genuinely don't know what you want next - and that's new territory for someone who always had a plan.
- You're standing at a crossroads: promotion or pivot, stability or something that actually excites you - and every option feels like a trade-off you're not ready to make.
This is exactly the kind of clarity we work on - and it's closer than you think.
Why work with me?
I'm here to help you understand yourself deeply enough that the right moves become obvious.
I'm Anna López de Guereñu. My background is unusual: a PhD in Physical Chemistry, an MBA in Psychological Counselling, and years of living and working across Europe and the US.
I hold an ICF PCC credential and 500+ hours of coaching experience with senior professionals in tech, finance, and science.
What that combination gives you in practice: the analytical depth to cut through complexity, and the psychological understanding to get to what's actually going on beneath the surface.
I coach in English, Spanish, and Russian — with clients around the world.
I'm Anna López de Guereñu. My background is unusual: a PhD in Physical Chemistry, an MBA in Psychological Counselling, and years of living and working across Europe and the US.
I hold an ICF PCC credential and 500+ hours of coaching experience with senior professionals in tech, finance, and science.
What that combination gives you in practice: the analytical depth to cut through complexity, and the psychological understanding to get to what's actually going on beneath the surface.
I coach in English, Spanish, and Russian — with clients around the world.
What changes when we work together
→ You get clear on what you actually want - and start trusting yourself enough to go after it
→ You get underneath what's keeping you stuck,
which is rarely what it seems from the outside
→ You get underneath what's keeping you stuck,
which is rarely what it seems from the outside
→ You find a way to honour your ambition without losing everything else that matters
→ Your relationships at work shift: you lead with more confidence, set clearer boundaries, and stop managing from anxiety
→ Your relationships at work shift: you lead with more confidence, set clearer boundaries, and stop managing from anxiety
Clients have gone on to land promotions, make career pivots they'd been avoiding for years, and grow their salaries — in one case, by 3×.
But the shift that matters most usually happens before any of that.
But the shift that matters most usually happens before any of that.
What my clients say:
How it works:
Step 1 - Discovery call
We start with a free 30-minute conversation. I'll help you take an honest look at where you are and what you're navigating - and for many people, that first call is where something quietly shifts.
We start with a free 30-minute conversation. I'll help you take an honest look at where you are and what you're navigating - and for many people, that first call is where something quietly shifts.
Step 2 - Your coaching package
Based on what comes up in the discovery call, we agree on a package that makes sense for your situation: either 6 or 10 sessions, each an hour long, at a pace that works for you.
Based on what comes up in the discovery call, we agree on a package that makes sense for your situation: either 6 or 10 sessions, each an hour long, at a pace that works for you.
Step 3 - The work
This is where things shift. Each session creates space to think more clearly, understand yourself more deeply, and move forward with more intention. Most clients notice a difference sooner than they expect.
This is where things shift. Each session creates space to think more clearly, understand yourself more deeply, and move forward with more intention. Most clients notice a difference sooner than they expect.
It's free - and it might turn out to be the most useful 30 minutes of your month ;)
